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Site Management Software Log Analysis Articles |
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- Configure Web Logs in
Apache - Explains improving traffic analysis by configuring Apache logs.
- Counterpane: Log
Analysis Resources - Info aimed at detecting intrusions, but also good
general "analysis" tips.
- Drilling Down - Content focusing
on relationship marketing and customer loyalty through database marketing
and interactive metrics. Emphasis on ROI, LTV, RFM and their link together,
with a special attention to modeling, CRM, and database marketing
techniques.
- Extended Log File Format
- W3C's description of the Extended Log File Format. Most flexible of the
log formats
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Intelligent Enterprise Magazine: Data Webhouse - Collection of articles
by Richard Kimball, father of data warehousing, about making a
web-data-based data warehouse.
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Intelligent Enterprise Magazine: Scalable Systems - A collection of
articles about the issues in making huge data warehouses of web and
clickstream data.
- LOGML - Log Markup
Language - Designed to describe log reports of web servers. Mining
web-data that has been collected from web server logfiles, is not only
useful for studying customer choices, but also helps in organizing web
pages. The structure of a web site is represented as a web graph using
XGMML.
- Measuring the Success of Your
Website - Compansion site to book which includes many resources on web
metrics and analytics.
- The Mirror Conspiracy or
HTTP Logs - An approach to extracting information from HTTP logs using
functional programming is presented, including full source code under the
GNU GPL license.
- Web Site Traffic
Analysis Information - An "about.com" section to help one understand how
to analyze web site log data. Lots of ads and popups.
- Web Traffic Analysis
Reviewed - A guide to log analysis and Javascript 'page-embedding'
methods of Web traffic analysis. Details the methodology, pros and cons of
each method.
- Webalizer Installation
guide for Windows/Apache - An online installation guide for the
Webalizer webstatistics program on the Windows platform interfacing with the
Apache web server.
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Webmonkey: e-business:Tracking - A collection of somewhat basic tracking
articles, including cookies, referers, and log tracking. Some old articles,
but still relevant
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Website Publisher - Traffic Analysis Primer - Primer on traffic analysis
covers types of tracking programs and uses for the information they provide.
- Who's Been Visiting Your Site
- An expanded version, with hyper-links and more background information, of
an article about webserver logs first published in the September 2000 issue
Strategic Marketing.
- Why Webstats are
Meaningless - Outlines an argument claiming that WWW access statistics
can be worse than meaningless. This document was originally written in 1995
to explain the statistics at Cranfield University.
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XML.com: What Is Web Analytics - Eric Petersen has put together a
comprehensive guide to web analytics resources, from the books you should
read to the tools you should use, and more. Eric is the author of Web Site
Measurements Hacks.
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Insights - Trends: Case Study: Half.com - How half.com handled its
search for a Web Analytics solution. (January 7, 2003)
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New Architect: NetIQ WebTrends Reporting Center 5.0, Enterprise Edition
- Review of WebTrends, with mention of other tools. (December 1,
2002)
- Vital Web
Stats... And More - Review by eWeek Labs of two products that provide
high-level analysis and reporting but take very different approaches:
WebTrends Reporting Center 5.0 and SiteCatalyst. (August 26, 2002)
- Web Site
Checkup - Far from moribund, Web analytics offerings provide a wide
variety of analysis, reporting capabilities. eWeek. (August 26, 2002)
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Web Watchers - Computerworld - A roundup of skills, training and salary
information for Web data analysts. (August 19, 2002)
- Web
Analysis Tools in Transition - With big intelligence software vendors
moving into their turf, Web analytics companies must evolve or die.
(August 13, 2002)
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Measuring Web Site Traffic - Computerworld - Describes both
do-it-yourself and companies which help analyze site logs. (June 17,
2002)
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Web Traffic Analysis Could Save Your Site - Kevin Ferguson reports on
the problems and importance of Web traffic-analysis tools in this article
for Zdnet. (August 22, 2001)
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Web Analytics Move Across the Enterprise - The web has become a critical
online artery for many enterprise business activities, but the analytics
applied to Web-based computing have not kept pace with the real world,
multichannel environment of most companies. (August 17, 2001)
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Intelligent Enterprise Magazine - Up Close And Personal - A review of a
collection of analysis and personalization tools. (September 29,
2000)
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Drilling Down the Customer - By Michele Masterson. Aiming to crack the
customer code and translate the browsing and buying habits of online
shoppers into e-commerce dollars, many e-tailers are turning to
usage-analysis software as an alternative to traffic measurement services,
such as Media Metrix or Nielsen//NetRatings. (September 23, 1999)
- There's Gold in Them
There Log Files! - Using your Web server log files to direct your
traffic building efforts and measure your success. (August 2, 1999)
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Tracking Users: What Marketers Really Want to Know - Comprehensive
overview of web traffic analysis techniques, from log file analysis to
real-time feeds from packet sniffing monitors. (July 1, 1999)
- Web Traffic
Analysis Software - This paper reviews the trends in Web traffic
analysis and presents marketing research. It concludes with recommended
review criteria for evaluating tools within each market segment.
(November 1, 1998)
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Webmonkey: e-business: Tracking Tutorial - A simplistic guide to web
tracking and measurement. Good beginner spot. (April 24, 1998)
- IAB: Metrics and
Methodology - The IAB Media Measurement Task Force provides the
standards the net uses for measurement. (September 15, 1997)
- Customising Your
Logfiles - Tutorial from: Apache Week (February 7, 1997)
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